Digital Marketing Specialist

Key Responsibilities:

• Plan, execute, and optimize digital marketing campaigns across multiple channels (SEO, SEM, Social Media, Email, Content Marketing).
• Manage and grow company presence on platforms like Facebook, Instagram, LinkedIn, and YouTube.
• Conduct keyword research and implement SEO strategies to improve website ranking and traffic.
• Run paid campaigns on Google Ads, Meta Ads, and other platforms to achieve lead generation and conversion goals.
• Track, analyze, and report campaign performance using Google Analytics and other tools.
• Collaborate with design and content teams to create engaging creatives and marketing content.
• Stay updated with industry trends, competitor activities, and new tools to enhance digital presence.
• Assist in website updates, landing page optimization, and lead nurturing campaigns.

Requirements:

• Bachelor’s degree in Marketing, Business, or related field.
• 2 years of proven work experience in digital marketing.
• Strong understanding of SEO, SEM, Google Ads, and Social Media Marketing.
• Hands-on experience with Google Analytics, Search Console, and Ads Manager.
• Knowledge of Email Marketing, WordPress/Shopify basics is a plus.
• Excellent communication and analytical skills.
• Creative mindset with the ability to think strategically.

Job Type: Full-time

Ability to commute/relocate:

• New Delhi, Delhi: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):

• please apply only if you are residing near Janakpuri

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 2 years (Preferred)

Location:

• New Delhi, Delhi (Preferred)

Willingness to travel:

• 25% (Preferred)

Work Location: In person