Digital Marketing Specialist – Ads & Content

Job Title:

Digital Marketing & Content Specialist – Meta, Google, YouTube, WhatsApp

Location: Rajkot, Gujarat (In-office)

Type: Full-time

About the Role

We’re hiring a hands-on digital marketing professional who can handle everything from ad campaigns to content creation.

You should know how to:

• Run paid ads on Meta (Facebook/Instagram), Google, YouTube, and WhatsApp
• Create high-quality digital content (reels, stories, posts, ad creatives, short videos)
• Edit videos, write captions, and manage brand visibility across platforms
• Build lead generation funnels and analyze campaign performance

If you’re creative and logical, this is a high-impact role inside an AI-powered education brand.

Responsibilities

1. Campaign Management

• Set up, run, and optimize ad campaigns on Meta, Google, YouTube & WhatsApp
• Handle targeting, budget, creatives, and audience strategy
• Track leads, performance (CTR, ROAS), and conversions
• Create funnels to move people from ad → lead → inquiry → action

2. Content Creation

• Shoot, design, and edit engaging short-form videos (reels, YouTube shorts, stories)
• Use Canva, CapCut, InShot, or similar tools to make daily content
• Write smart captions, hooks, ad copy, and headlines
• Follow trends and create viral-friendly educational content

3. Brand Visibility

• Build consistent brand voice across platforms
• Grow organic and paid reach
• Monitor competitor content and experiment with new formats
• Keep brand content smart, educational, and Gen Z–friendly

Who Should Apply

You should be:

• Experienced in digital marketing & social media tools
• Able to create and edit content yourself — no outsourcing
• Comfortable with ads, logic, and performance tracking
• Interested in education + growth — not just trend reels

Must-Have Skills

• Meta Ads Manager (Facebook + Instagram ads)
• Google Ads (search + display)
• WhatsApp campaign tools (basic automation or message funnels)
• Canva, CapCut, InShot, or similar
• Understanding of funnel logic (ads → leads → conversion)
• Creative + fast content thinking
• English writing + copywriting skills

Bonus if You Know:

• SEO & YouTube channel growth
• Google Analytics
• Email marketing
• Photoshop / Premiere Pro / AI tools like ChatGPT

Location & Timing

• Based in Rajkot (relocation required if outside)
• Full-time, in-office (no remote/freelance)
• Growth-focused team, flexible creative freedom

How to Apply

• Share your resume + any portfolio (Instagram page, ad sample, designs, reels)
• If shortlisted, you’ll receive a task to test your creative + campaign logic

Job Type: Full-time

Pay: ₹10,065.91 - ₹40,622.94 per month

Ability to commute/relocate:

• Mavdi, Rajkot, Gujarat: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):

• Have you personally run paid ads on any of these platforms?

(Meta / Google / YouTube / WhatsApp)
If yes, which ones — and briefly describe the goal of one campaign.

• Which tools do you regularly use for content creation and editing?

(e.g., Canva, CapCut, InShot, Photoshop, Premiere Pro)

• Share a link to any social media page, reel, ad, or design you’ve created.

(Instagram handle, Drive link, or screenshots accepted)

• Explain how you would plan a 7-day campaign to promote a new education program for school students.

(Write a few lines: platform, ad type, content idea)

• Do you know how to track ad performance using metrics like CTR, ROAS, leads, etc.?

(Yes / No / Learning / Some understanding)

Language:

• English (Preferred)

Work Location: In person