Digital Marketing Spcialist

Job Title: Digital Marketing Specialist
Company: Benda Infotech
Location: Newtown, Kolkata
Shift: Night Shift (US Shift) | 8:00 PM – 5:00 AM
Working Days: 5 Days (Monday to Friday)
Experience Required: 2 to 5 Years
Salary Range: ₹14,000 – ₹25,000 (based on experience and interview performance)

Job Description:

We are seeking a highly skilled and versatile Digital Marketing Specialist to join our team at Benda Infotech. The ideal candidate will have comprehensive experience across all key areas of digital marketing and should be adept in content creation, visual design tools, social media management, and digital campaign execution.

Key Responsibilities:

• Develop, implement, and manage marketing campaigns that promote the company's products and services.
• Create and design engaging visual content using Canva, Photoshop, and Adobe Illustrator.
• Plan and execute social media strategies across platforms such as Facebook, Instagram, LinkedIn, Twitter, and YouTube.
• Optimize content for the website and social media platforms to improve visibility and user engagement.
• Monitor SEO and SEM performance and make necessary improvements.
• Handle video and image editing for online marketing content.
• Analyze key performance metrics and adjust strategies as needed for continuous improvement.
• Stay up-to-date with the latest trends and best practices in online marketing and measurement.

Required Skills:

• Proficiency in Canva, Adobe Photoshop, and Adobe Illustrator
• Strong knowledge of Social Media Marketing and management tools
• Experience in Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
• Hands-on experience with tools like Google Analytics, Google Ads, Facebook Ads Manager
• Basic knowledge of email marketing, content writing, and video editing
• Ability to manage multiple campaigns and meet deadlines
• Excellent communication and teamwork skills

Eligibility:

• Minimum 2 years of hands-on experience in all aspects of digital marketing
• Creative mindset with strong attention to detail
• Must be comfortable working the night shift (US timing)

Job Types: Full-time, Permanent

Pay: ₹14,000.00 - ₹25,000.00 per month

Benefits:

• Paid sick time

Schedule:

• Fixed shift
• Monday to Friday
• Night shift
• US shift

Supplemental Pay:

• Performance bonus

Experience:

• Digital marketing: 2 years (Required)
• Canva: 2 years (Required)
• Social media marketing: 2 years (Required)
• Video editing: 2 years (Required)

Location:

• New Town, Kolkata, West Bengal (Required)

Shift availability:

• Night Shift (Required)

Work Location: In person

Application Deadline: 18/08/2025
Expected Start Date: 18/08/2025