Digital Marketing & Social Media Specialist

Role & responsibilities

1. Social Media Strategy & Planning

• Build and execute a clear social media strategy aligned with Watnxts growth and brand goals.
• Own the content calendar across

  Instagram, LinkedIn, TikTok, and Meta

  , ensuring consistency and relevance.
• Adapt messaging and formats per platform while maintaining a unified brand voice.

2. Content Creation & Storytelling

• Create engaging content including

  Reels, TikToks, carousels, short-form videos, stories, and static posts

  .
• Develop content around careers, internships, apprenticeships, student journeys, employer stories, and skill development.
• Write compelling captions and copy optimized for engagement, discoverability, and platform algorithms.
• Ideate and execute trend-led content while staying authentic to the brand.

3. Community Building & Engagement

• Actively engage with students, graduates, employers, and partners through comments, DMs, and mentions.
• Build and nurture a strong digital community aligned with youth empowerment and employability.
• Drive engagement via polls, Q&As, campaigns, and interactive formats.

4. Campaigns & Collaborations

• Support digital campaigns including platform launches, employer features, partnerships, and events.
• Coordinate with internal teams and external stakeholders for timely content delivery.
• Assist with live or real-time content during events, workshops, and activations.

5. Trend Monitoring & Optimization

• Track social media trends, competitor activity, and conversations across EdTech, careers, and youth employment.
• Proactively suggest content ideas based on trends and performance insights.

6. Analytics & Performance Tracking

• Monitor key metrics such as reach, engagement, follower growth, impressions, and video performance.
• Prepare simple monthly insights reports with recommendations to improve performance and impact.

Preferred candidate profile

• Bachelors degree in any stream
• 1-3 years of experience in social media, digital marketing, or content creation (internships included)
• Strong working knowledge of

  Instagram, TikTok, LinkedIn, and Meta platforms

• Solid understanding of current social media trends, short-form video formats, and platform algorithms
• Experience with tools such as

  Meta Business Suite, Creator Studio, Hootsuite, or similar

• Understanding of SEO, analytics, and performance metrics
• Excellent written and verbal communication skills in English
• Creative, proactive, and detail-oriented mindset
• Strong interest in education, careers, startups, and youth-focused platforms

Must have personal Laptop.

Kindly share your resume:to@tieroneme.com