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Tata Consultancy Services
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Digital Marketing Professional

Digital Marketing Professional

Tata Consultancy Services

2 - 4 years

|

5 - 9 Lacs

chennai bengaluru

Posted:8 hours ago| Platform:

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Skills Required

marketing digital marketing analytics business process customer engagement google analytics analytics tools media performance management performance analysis

Work Mode

Work from Office

Job Type

Full Time

Job Description

Key Responsibilities

Campaign Implementation & Execution
- Plan, coordinate, and execute marketing campaigns across digital and offline channels.
- Ensure timely delivery of campaign assets and adherence to brand guidelines.
- Collaborate with creative, media, and category teams for seamless execution.
Performance Analysis & Optimization
- Monitor campaign performance using analytics tools (e.g., Google Analytics, social media insights).
- Prepare reports on KPIs such as engagement, conversion, and ROI.
- Identify trends and recommend actionable improvements for future campaigns.
Cross-Functional Collaboration
- Work closely with category marketing leads, creative teams, and external agencies.
- Support omni-channel initiatives and ensure alignment with company strategy.
Continuous Improvement
- Stay updated on marketing best practices and emerging trends.
- Suggest innovative ideas to enhance campaign effectiveness and customer engagement.

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