Digital Marketing PPC Specialist

Company Description

WebArt Technology Pvt. Ltd. has been providing web designing and digital marketing solutions since 2016 for businesses across various industries. We offer Website Development, Mobile Application Development, Digital Marketing, and Content Writing services. Our team comprises skilled professionals who prioritize client satisfaction, maintain utmost professionalism, and utilize world-class technologies to deliver desired results. Located in Kolkata, we are committed to meeting the online needs of our clients.

Role Description

This is a full-time on-site role for a Digital Marketing PPC Specialist at our Kolkata location. The Digital Marketing PPC Specialist will be responsible for managing and optimizing pay-per-click (PPC) campaigns, conducting keyword research, analyzing data, and making data-driven decisions to improve campaign performance. Daily tasks include monitoring and managing budgets, performing A/B tests, and generating reports to track and measure campaign success. The PPC Specialist will work closely with the marketing team to align PPC strategies with overall marketing goals and drive traffic to our clients' websites.

Qualifications

• Proficiency in PPC campaign management tools, such as Google Ads and Bing Ads
• Strong analytical skills for data analysis and reporting
• Experience with keyword research and A/B testing
• Knowledge of digital marketing strategies and SEO/SEM
• Excellent communication and teamwork skills
• Ability to work independently and manage multiple projects concurrently
• Experience in a similar role in the digital marketing industry is a plus
• Bachelor's degree in Marketing, Digital Marketing, or a related field