Digital Marketing Officer

As a Digital Marketing Officer at [University], you will be responsible for planning, executing, and managing all digital marketing activities, including SEO, SEM, email marketing, and social media. Your primary objective will be to establish and implement a digital marketing strategy to effectively distribute content and maintain the university's digital presence. You will collaborate with a team of writers, marketers, and stakeholders to ensure consistent brand messaging across all social channels. Your key responsibilities will include creating and managing content for the university's social media platforms, emails, and other digital communication channels. You will conduct research, track consumer behaviors and trends, and analyze data to optimize digital marketing campaigns. Additionally, you will prepare reports on campaign performance, collaborate with the marketing team on growth strategies, and monitor campaign budgets. To excel in this role, you should have a strong understanding of social media platforms and best practices, as well as experience in digital marketing or a related field. Proficiency in photo and video editing software, SEO and SEM strategies, and website analytics tools such as Google Analytics is preferred. You should possess excellent interpersonal skills, creativity, and innovation to drive successful marketing campaigns. The ideal candidate will stay updated on the latest social media trends and demonstrate a passion for measuring data and analyzing trends. A Bachelor's degree and at least 1 year of experience in digital marketing are preferred qualifications for this position. This is a full-time, permanent role located in Bengaluru, Karnataka. Health insurance and Provident Fund benefits are provided, and the work schedule is during the day shift. The ability to commute or relocate to Bengaluru, Karnataka, is preferred.,