Digital Marketing Manager

Key Objective / Purpose of the Job

The Digital Marketing Manager is responsible for planning and executing web, SEO/SEM, ORM, marketing database, email, social media, and display advertising campaigns. The role involves developing, managing, and optimizing paid performance marketing channels, campaign execution, and analysis.

• Plan and execute all digital marketing campaigns, including:

1. SEO/SEM
2. ORM
3. Marketing databases
4. Email, social media, and display advertising

• Design, build, and maintain a strong social media presence.
• Measure and report campaign performance, assessing ROI and KPIs.
• Identify trends and insights to optimize performance.
• Brainstorm and implement creative growth strategies.
• Plan, execute, and analyze conversion tests and experiments.
• Collaborate on landing page creation and optimize user experience.
• Evaluate and adopt emerging technologies where relevant.
• Work with vendor partners and internal teams.
• Develop strategies to increase website/app traffic and revenue.
• Collect and evaluate customer feedback and competitor data.
• Plan and forecast budgets and ROI across digital platforms.