Digital Marketing Manager

Key Responsibilities:

• Performance Marketing:

  Plan, launch, and optimize paid campaigns across Google, Meta, and LinkedIn to drive quality leads and free trial signups for the product.

• Creative Campaigns & Content:

  Collaborate with design and content teams to develop impactful marketing assets including landing pages, ad creatives, emailers, and social banners.

• Website Promotions & CRO:

  Manage website content updates, promotions, and conversion optimization experiments (A/B testing) to improve lead quality and MQLs.

• Email Marketing & Product Communication:

  Own email automation flows for user onboarding, upselling, product updates, and engagement using tools like HubSpot or Customer.io.

• SEO & Content Strategy:

  Develop keyword strategies, optimize on-page SEO, and drive off-page efforts (e.g., guest posting, backlinks) to grow organic traffic.

• Analytics & Reporting:

  Monitor KPIs (CAC, CTR, CPL, LTV), set up tracking through GA4 & Tag Manager, and generate actionable insights for continuous improvement.

• Cross-functional Collaboration:

  Work closely with Product, Sales, and Customer Success teams to align messaging, campaign timing, and customer lifecycle touchpoints.

• Competitor & Market Research:

  Stay current on SaaS marketing trends, competitor campaigns, and emerging digital tools to ensure our strategies remain cutting-edge.

Requirements:

• Bachelors degree in related field.
  
• 3+ years of experience in digital marketing for a SaaS or technology-driven platform.
  
• Strong hands-on experience with Google Ads, Facebook Ads, LinkedIn Campaign Manager, and SEO tools (Ahrefs, SEMrush, etc.).
  
• Familiarity with marketing automation tools like HubSpot, Marketo, or ActiveCampaign.
  
• Strong analytical skills with the ability to interpret data and optimize for performance.
  
• Excellent verbal and written communication in English.
  
• Ability to manage multiple projects, deadlines, and stakeholders in a fast-paced environment.
  
• Bonus: Prior experience working in a SaaS startup or scale-up.