Digital Marketing Manager

Role Overview

We are looking for a highly skilled Digital Marketing Manager to lead our brands online presence, performance marketing, and digital growth strategy. This role will drive customer acquisition, engagement, and retention across paid media, SEO/SEM, social media, influencer marketing, and e-commerce channels. The ideal candidate should combine data-driven decision making with creative digital storytelling to scale a premium lifestyle jewellery brand.

Key Responsibilities

1. Digital Marketing Strategy & Planning

• Develop and execute 360 digital marketing strategy aligned with brand objectives, sales targets, and consumer insights.
• Build annual & quarterly digital media plans covering paid ads, social content, influencer activations, and e-commerce growth.
• Stay ahead of digital trends, emerging platforms, and competitive landscape to keep the brand relevant.

2. Performance Marketing (Paid Media)

• Plan and manage campaigns on Meta (Facebook/Instagram), Google Ads, YouTube, Pinterest, marketplaces, and retargeting networks.
• Optimize ad spend and ROI using A/B testing, conversion tracking, and audience segmentation.
• 3.

  Social Media & Content Marketing

• Build a content calendar for social platforms (Instagram, Facebook, Pinterest, YouTube, LinkedIn).
• Oversee creative storytelling, brand aesthetics, and engagement strategies to grow an active community.
• 4.

  Influencer & Affiliate Marketing

• Identify and collaborate with influencers, bloggers, stylists, and celebrities to promote collections.
• 5.

  E-Commerce & Website Management

• Drive online traffic & sales through SEO/SEM, CRO (conversion rate optimization), and site performance improvements.
• Partner with reporting manager and design teams for exclusive online launches & digital promotions.

Analytics & Reporting

• Build digital dashboards to track campaign performance, sales funnels, traffic sources, and conversion trends.
• Present monthly & quarterly digital performance reports to management.

Team & Agency Management

• Lead internal digital marketing executives / content creators and coordinate with external agencies (media buying, SEO, performance marketing).
• Ensure smooth execution of digital campaigns, influencer contracts, and creative deliverables.

Key Skills & Competencies

• Proven experience in performance marketing, paid ads, SEO/SEM, social media management, and influencer strategy.
• Proficiency in Meta Ads Manager, Google Ads, Google Analytics, YouTube Ads, Shopify/WordPress/e-commerce tools.
• Strong creative sense for digital storytelling.
• Data-driven mindset with expertise in campaign analysis, budget allocation, and ROI improvement.

Education & Experience

• MBA/PGDM or equivalent in Marketing / Digital Marketing .
  • 510+ years of experience in digital marketing, preferably in fashion, lifestyle, jewellery, retail sectors, or FMCG.