Digital Marketing Manager

5 - 31 years

4 - 9 Lacs

Posted:4 days ago| Platform: Apna logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Key Responsibilities Strategy & CampaignsDevelop and execute a comprehensive digital marketing strategy focused on lead generation and brand awareness in the UK education space. Plan, launch, and optimize paid ad campaigns (Google Ads, Meta Ads, YouTube, LinkedIn, etc.). Conduct competitive analysis and audience segmentation to refine targeting strategies. Create landing pages, funnels, and nurture campaigns that convert. Social Media MarketingDesign and implement highly creative and engaging content plans for Instagram, Facebook, LinkedIn, and YouTube tailored to student audiences. Work with designers and video editors to produce reels, explainer videos, success stories, and live sessions. Monitor trends (e.g., student testimonials, meme marketing, influencer collabs) and translate them into fresh campaigns. Grow and engage a student-focused online community. 📊 Analytics & OptimizationUse tools like Google Analytics, Meta Business Suite, and CRM dashboards to track KPIs. Analyze performance and adjust campaigns for better ROI and CPL (cost per lead). Provide monthly performance reports with actionable insights.

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