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Digital Marketing Manager

Digital Marketing Manager

Portal HR Plus

2 years

4 - 10 Lacs

india

Posted:4 hours ago| Platform: GlassDoor logo

Apply

Skills Required

marketing planning content photography design management optimization drive

Work Mode

On-site

Job Type

Full Time

Job Description

We are Hiring !!!

Job Description

Job Title : Digital Marketing Manager
Qualification : Any Degree
Experience : 2+ years
Industry : Jewelry
Location : Coimbatore
Salary : Negotiable

Roles & Responsibilties

1)Strategic Planning & Execution

Define objectives:Establish clear goals for digital campaigns, such as increasing brand awareness, driving website traffic, or boosting online sales.
Identify target audience:Understand the specific customer segments that are most likely to purchase jewelry.

2)Content & Brand Management

Create high-quality content:Produce visually appealing content, including professional product photography and videos, that highlights the unique selling points of the jewelry.
Build an engaging online presence:Design and maintain strong social media accounts, a user-friendly website, and a consistent brand story across all platforms.

3)Channel Management & Optimization

Search Engine Optimization (SEO)/Marketing (SEM):Optimize the website and create relevant content to improve search engine rankings, making it easier for customers to find the store online.
Paid Advertising (PPC/SEM):Plan and manage paid digital advertising campaigns on platforms like Google, Meta, and YouTube to drive traffic and conversions, while also optimizing ad spend for better ROI.
Email Marketing:Develop and execute email campaigns to nurture leads, drive sales, and promote new collections and offers to existing customers.

Job Types: Full-time, Permanent

Pay: ₹400,000.00 - ₹1,000,000.00 per year

Benefits:

Health insurance
Life insurance
Paid time off
Provident Fund

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