Digital Marketing Manager

Key Responsibilities

● Plan, launch, and manage performance marketing campaigns across Meta

(Facebook/Instagram), Google Ads (Search, Display, YouTube), and other relevant

platforms

● Set clear KPIs and performance goals for each campaign — including lead generation,

website traffic, conversions, and brand awareness

● Conduct ongoing A/B testing for creatives, copy, and audiences to improve

performance

● Monitor campaign budgets, pacing, and bid strategies for maximum efficiency

● Analyze and report on campaign performance using platforms like Google Analytics,

Meta Business Manager, and ad dashboards

● Collaborate with creative, strategy, and account teams to align campaign goals with

content and messaging

● Stay updated on industry trends, algorithm changes, and emerging ad formats

Requirements

● Proven experience in managing paid marketing campaigns on Meta, Google Ads, and

YouTube

● Strong understanding of performance metrics (CPC, CPA, CTR, ROAS, etc.)

● Experience with lead generation funnels, pixel setup, retargeting, and lookalike

audiences

● Working knowledge of Google Analytics, UTM tracking, and basic SEO/SEM principles

● Ability to manage multiple campaigns and clients simultaneously

● Strong analytical, problem-solving, and communication skills

Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹32,000.00 per month

Benefits:

• Cell phone reimbursement
• Provident Fund

Work Location: In person