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Digital Marketing Manager

1 years

2 Lacs

Posted:3 days ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Roles and Responsibilities

  • Create engaging content for lead generation through paid advertising on search engines (SEM) and social media platforms.
  • Manage pay-per-click (PPC) campaigns to drive targeted traffic to our website.
  • Analyze campaign performance using analytics tools like Google Analytics to optimize ad spend and improve ROI.

Desired Candidate Profile

  • 1 year of experience in digital marketing or a related field.

  • Optimise the business website to increase online traffic.
  • Proficiency in creating effective ad copywriting for various formats (text-based, image-based).
  • Experience with email marketing automation tools such as Mailchimp or similar platforms.

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