Roles and Responsibilities Create engaging content for lead generation through paid advertising on search engines (SEM) and social media platforms. Manage pay-per-click (PPC) campaigns to drive targeted traffic to our website. Analyze campaign performance using analytics tools like Google Analytics to optimize ad spend and improve ROI. Desired Candidate Profile 1 year of experience in digital marketing or a related field. Optimise the business website to increase online traffic. Proficiency in creating effective ad copywriting for various formats (text-based, image-based). Experience with email marketing automation tools such as Mailchimp or similar platforms.
Roles and Responsibilities Create engaging content for lead generation through paid advertising on search engines (SEM) and social media platforms. Manage pay-per-click (PPC) campaigns to drive targeted traffic to our website. Analyze campaign performance using analytics tools like Google Analytics to optimize ad spend and improve ROI. Desired Candidate Profile 1 year of experience in digital marketing or a related field. Optimise the business website to increase online traffic. Proficiency in creating effective ad copywriting for various formats (text-based, image-based). Experience with email marketing automation tools such as Mailchimp or similar platforms.