Digital Marketing Manager

Company Description

Medicover is one of the world's most respected healthcare brands, with a presence in 12 countries, including Germany, Poland, Turkey, Belarus, Bulgaria, Georgia, Hungary, Romania, Serbia, Moldova, Ukraine, and India. The organization operates 26 hospitals, 125 medical centers, and 16 fertility centers across India and Europe. Medicover serves 2 million patients per year, conducts 92 million lab tests annually, and employs 25,000 professionals, ensuring high-quality healthcare services globally.

Role Description

This is a full-time on-site role for a Digital Marketing Manager, located in Nellore. The Digital Marketing Manager will be responsible for developing, implementing, and managing marketing campaigns that promote Medicover Hospitals, enhancing brand awareness, driving website traffic, and acquiring leads. Daily tasks include managing and overseeing social media marketing efforts, analyzing web traffic metrics, evaluating the performance of digital marketing campaigns, and optimizing lead generation strategies. Coordination with the marketing team and ensuring alignment with Medicover’s goals are crucial aspects of the role.

Qualifications

• Experience in Social Media Marketing and Lead Generation
• Strong skills in Marketing and Digital Marketing
• Proficiency in Web Analytics tools and techniques
• Excellent communication and leadership skills
• Ability to work collaboratively with cross-functional teams
• Bachelor's degree in Marketing, Business, or related field
• Prior experience in the healthcare industry is a plus