Digital Marketing Manager

Responsibilities-

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user
• experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across

multiple channels and customer touch points adoption where appropriate Requirements email, social media and/or display advertising campaigns campaigns that engage, inform and motivate Web Trends)measurement

• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for
• BS/MS degree in marketing or a related field
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database,
• Highly creative with experience in identifying target audiences and devising digital
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture,
• Working knowledge of ad serving tools
• Experience in setting up and optimizing Google Adwords campaigns
• Strong analytical skills and data-driven thinking

Job Type: Full-time

Pay: ₹35,000.00 - ₹50,000.00 per month

Work Location: In person