Digital Marketing Manager

Job Description

JOB DESCRIPTION ISBM was established in 1992. It is also ranked among the top ten International B-Schools that provide management courses through correspondence. ISBM has over 100 specializations and management courses to choose from ISBM is an NGO working its way to reaching towards people in the most distant corners of not only India but world in providing Correspondence courses in management field, with specially designed courses for working professionals; from Diploma in management courses to the Doctorate and Laureate level. Website: https://isbm.org.in/ Urgent Opening For Post of Digital Marketing Manager Location : Bhayander (west) Roles and Responsibilities Build and manage acquisition campaigns across various channels including social, SEM, and display to drive revenue and increase ROI. • Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis. • Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics. • Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs). • Understand new and relevant KPI metrics requirements for performance management and optimization purposes. • Work with creative and marketing teams to test strategies and innovation. • Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels. Qualifications Previous work experience in a quantitative marketing role managing strategy and execution on social, search, or other performance-oriented channels. • In-platform execution experience setting up campaigns in Facebook ads manager, Google Ads, and Google AdWords. • Deep understanding of data or data modeling and able to objectively identify insights for sharing with stakeholders. • Exceptional analytical skills to identify opportunities within complex data and where these can be operationalized. Contact Us : 9109984645 Email ID : vacancies@isbm.org.in