Digital Marketing Manager

Digital Marketing Manager

Location: Ahmedabad

Company: Global Colliance

About Us:

Global Colliance is a leading study abroad and career consulting organization helping students connect with top global universities and achieve their international education dreams. We are looking for a passionate and strategic Digital Marketing Manager to lead our online presence and performance across multiple platforms.

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Key Responsibilities:

1️ Strategy & Planning

• Develop and execute digital marketing strategies aligned with overall business goals.
• Plan and implement campaigns across all digital channels to increase brand visibility and lead generation.
• Analyze trends and insights to optimize performance and ROI.

2️ SEO & Website Coordination

• Coordinate with the SEO team to improve website rankings and organic traffic.
• Ensure all website content and landing pages are optimized for SEO and conversion.
• Track keyword performance, backlinks, and technical SEO improvements.

3️ Social Media Management

• Build and manage the brand presence on Instagram, LinkedIn, YouTube, Facebook, Snapchat, and X (Twitter).
• Create engaging content strategies to boost follower engagement and brand recall.
• Plan monthly social calendars and analyze social performance reports.

4️ Paid Campaigns (Meta & Google Ads)

• Plan, execute, and optimize Meta (Facebook & Instagram) and Google Ads campaigns for lead generation.
• Manage ad budgets, targeting, A/B testing, and performance tracking.
• Continuously monitor campaign KPIs like CPC, CPL, CTR, and conversion rate for improvement.

5️ Analytics & Reporting

• Prepare and present monthly performance reports with actionable insights.
• Use tools like Google Analytics, Meta Business Suite, Google Ads Manager, and Search Console to monitor digital health.

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Requirements:

• Bachelor’s degree in marketing, Digital Media, or related field.
• 2–6 years of proven experience in digital marketing, paid ads, and SEO coordination.
• Strong knowledge of Google Ads, Meta Ads, SEO tools (Ahrefs, SEMrush, etc.), and social media analytics.
• Creative mindset with strong analytical and communication skills.
• Ability to manage multiple platforms and meet deadlines in a fast-paced environment.

Job Types: Full-time, Permanent

Pay: ₹40,000.00 - ₹60,000.00 per month

Benefits:

• Provident Fund

Work Location: In person