Digital Marketing Manager

Job Description: Marketing Manager – Real Estate

About the Role

We are seeking a results-driven and creative marketing professional to lead our marketing initiatives in the real estate sector. The candidate will be responsible for driving brand visibility, generating high-quality leads, and supporting sales conversions through innovative campaigns, digital marketing, and offline activations.

Key Responsibilities

Lead Generation & Campaigns

• Plan and execute lead generation campaigns across digital, print, and outdoor platforms.
• Manage and optimize Google PPC campaigns, Facebook campaigns, LinkedIn campaigns, and demand generation campaigns to drive inquiries for residential and commercial projects.
• Design and run teaser campaigns for WhatsApp, SMS, and RCS to build anticipation and engagement.

Brand & Communication

• Create marketing collaterals including brochures, flyers, videos, presentations, and project websites.
• Draft compelling content for social media, emailers, WhatsApp campaigns, and other digital platforms.
• Manage brand positioning, project launches, and event promotions.

Digital Marketing

• Drive SEO/SEM, social media presence, and performance marketing campaigns.
• Track KPIs such as cost per lead (CPL), cost per site visit (CPSV), and return on ad spend (ROAS).
• Manage CRM integrations and marketing automation tools.
• Oversee website designing and updates on WordPress and PHP platforms.
• Design visuals, banners, and creatives for Facebook and Instagram ads; handle basic photo editing and video editing for campaigns.

Requirements

• Strong knowledge of performance marketing, social media, and real estate lead generation.
• Proven experience in Google PPC, Facebook Ads, LinkedIn campaigns, and demand generation campaigns.
• Hands-on experience with WordPress, PHP-based website updates, and design tools for photo/video editing.
• Excellent communication, negotiation, and content creation skills.
• Proficiency in tools like Google Ads, Meta Business Manager, CRM software, and MS Office.
• Ability to work in a fast-paced, target-driven environment.

Preferred Skills

• Experience with luxury real estate campaigns and RERA-compliant advertising.
• Knowledge of local real estate market and broker network.
• Strong creative eye for visuals, branding, and storytelling.

Job Types: Full-time, Permanent

Pay: ₹35,000.00 - ₹60,000.00 per month

Work Location: In person