Job
Description
WHAT YOU'LL DO ? Digital Strategy & Execution Develop and lead integrated digital marketing strategies (SEO, SEM, social, email, content, automation) to drive traffic, leads, and conversions. Manage paid campaigns across platforms like Google Ads, Meta, LinkedIn, etc. Product Marketing Define positioning, messaging, and go-to-market plans for product launches and feature rollouts. Collaborate with product and design teams to understand user needs and translate them into impactful campaigns. Performance & Analytics Track KPIs and use analytics tools (Google Analytics, HubSpot, etc.) to monitor campaign effectiveness. Optimize based on data insights to improve ROI, CAC, CLTV, etc. Cross-functional Collaboration Work with product, design, and sales teams to ensure cohesive messaging and brand consistency. Enable sales through lead generation and nurturing campaigns. Content & Communication Oversee marketing content, thought leadership pieces, case studies, landing pages, and emailers tailored to the buyer journey. WHAT YOU'LL NEED ? Bachelors/Master’s degree in Marketing, Business, or a related field. 5–8 years of experience in digital/product marketing, preferably in a tech or SaaS environment. Strong understanding of digital channels, tools, and metrics. Experience crafting go-to-market strategies and launching digital products. Excellent communication, analytical, and project management skills. Proficiency with tools such as Salesforce, HubSpot, Google Analytics. Hands-on with tools like Google Ads, Meta Business Suite, HubSpot, SEMrush, etc. Collaborative and comfortable working in cross-functional teams.
