Digital Marketing Manager Events & Nightlife

Digital Marketing Manager Events & Nightlife

Location:

Experience:

About Us

events and nightlife company

Role Overview

Digital Marketing Manager

This is a strategic and hands-on role perfect for someone who thrives in fast-paced environments and loves building brands that people talk about.

Key Responsibilities

• Develop and execute digital marketing strategy across

  social media, paid ads, email, SEO, and content

  .
• Plan and run

  campaigns for event launches, ticket sales, brand awareness, and partnerships

  .
• Lead social media presence across platforms (Instagram, Facebook, YouTube, TikTok, X, etc.).
  
• Create and oversee engaging content including reels, videos, creatives, stories, and influencer collaborations.
  
• Use

  AI tools (design, video, copy, analytics)

  to optimize creativity and efficiency.
• Manage paid campaigns (Meta, Google, YouTube, Ticketing platforms, etc.) to maximize ROI.
  
• Track performance through analytics dashboards and produce actionable insights.
  
• Coordinate with event teams, designers, agencies, and promoters.
  
• Manage marketing budgets and ensure cost-effective performance.
  
• Build and grow online communities and loyalty programs.
  
• Stay up-to-date with trends in nightlife, music culture, and digital marketing.
  

Required Skills & Experience

• Mandatory:

  Experience in

  events / nightlife / clubs / festivals / entertainment

  marketing.
• 5+ years of digital marketing experience with measurable results.
  
• Strong understanding of

  brand storytelling, social media trends, and audience engagement

  .
• Hands-on experience with tools such as Meta Ads Manager, Google Ads, GA4, HubSpot/Mailchimp, Canva, and similar platforms.
  
• Experience using

  AI-based creative tools

  (ChatGPT, Midjourney, Adobe AI, video automation, etc.).
• Strong creative eye with ability to brief designers and content teams.
  
• Excellent communication, coordination, and project management skills.
  
• Ability to work across multiple geographies and time zones.
  

Nice to Have

• Experience working with artists, DJs, promoters, and nightlife partners.
  
• Knowledge of CRM, marketing automation, and loyalty programs.
  
• Ticketing platform marketing experience (Eventbrite, BookMyShow, etc.).

  Role & responsibilities