Digital Marketing Manager

0 - 31 years

1 - 3 Lacs

Posted:5 months ago| Platform: Apna logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Plan, execute, and optimize paid advertising campaigns across Meta (Facebook, Instagram) and Google Ads (Search, Display, Shopping). Implement SEO strategies (on-page, off-page, and technical SEO) to improve organic search performance and rankings. Manage and scale online sales channels, including e-commerce websites, marketplaces (Amazon/Flipkart), and direct-to-consumer (D2C) platforms. Analyze campaign performance, website traffic, conversion rates, and other KPIs using Google Analytics, Meta Business Suite, and reporting dashboards. Coordinate with content, design, and web development teams to ensure alignment of marketing messages across all platforms. Track and manage marketing budgets, test creatives and landing pages, and drive ROI-focused outcomes. Stay updated with the latest digital trends, platform changes, and best practices in performance marketing and SEO. Key Skills:Google Ads (Search, Display, Shopping), Google Analytics Meta Ads Manager (Facebook & Instagram) SEO Tools (SEMrush, Ahrefs, Google Search Console) E-commerce knowledge (Shopify, WooCommerce, Magento preferred) CRO and funnel optimization Strong analytical and problem-solving skills

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