Digital Marketing Manager

Digioptimizer

3 - 5 years

0 Lacs

mohali punjab india

Posted:2 weeks ago| Platform: Foundit logo

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Skills Required

google ads tag manager audience segmentation competitor analysis linkedin ads keyword research tiktok instagram ads meta business suite

Work Mode

On-site

Job Type

Full Time

Job Description

Key Responsibilities:

Plan, create, and manage
paid advertising campaigns
across platforms (Google Ads, Facebook/Instagram Ads, LinkedIn Ads, TikTok, etc.).
Monitor and optimize campaigns to achieve KPIs (CTR, CPC, ROAS, conversions).
Conduct
A/B testing
for creatives, ad copies, and targeting strategies.
Perform
keyword research, audience segmentation, and competitor analysis
.
Track, analyze, and report campaign performance using tools like
Google Analytics, Meta Business Suite, and other reporting dashboards
.
Stay updated with the latest
digital marketing trends, ad policies, and algorithm updates
.
Manage ad budgets effectively to maximize ROI.
Support overall
digital marketing strategies
including SEO, email marketing, and social media when needed.

Requirements:

Proven work experience as a
Digital Marketer / Ads Specialist
(3+ years).
Strong expertise in
Google Ads, Facebook/Instagram Ads, LinkedIn Ads
, and other paid platforms.
Knowledge of SEO, content marketing, and social media strategies.
Proficiency in
Google Analytics, Tag Manager, and reporting tools
.
Strong analytical mindset with the ability to interpret data and make data-driven decisions.
Creative thinking with the ability to craft engaging ad copies and campaigns.

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