Digital Marketing Manager - Demand Generation

Job Overview:

Responsible for bringing high-quality Sales Qualified Leads (SQLs) and maintaining the brand’s online presence by working on various marketing campaigns.

Key Responsibilities:

· Planning and executing digital marketing campaigns (including but not limited to) Web, SEO, SEM, email, social media, marketing automation and display advertising

· Driving SQLs for a service vertical and working closely with the sales team for closing deals

· Building and maintaining our social media presence across all digital channels

· Measuring and reporting on the performance of digital marketing campaigns against goals (ROI and KPIs)

· Identifying trends and insights, and optimizing spend and performance based on the insights

· Brainstorming new and creative growth strategies

· Collaborating with internal teams to create necessary landing pages, assets and creatives to optimize user experience

· Utilizing strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

· Instrumenting conversion points and optimizing user funnels

· Driving collaborations for business growth

· Evaluating emerging technologies. Providing thought leadership and perspective for adoption where appropriate.

· Lead a team of digital marketing and lead generation executives to achieve monthly and quarterly goals

Education, Expertise & Experience:

· Minimum 5 years relevant experience

· Ability to drive marketing campaigns- end to end

· An eye for detail

· Coordination with cross-functional teams to drive results

· Lead generation - develop and implement campaigns for traffic & leads

· Develop and maintain a network of relationships with key stakeholders

· Market research and competitor mapping for better positioning of services.

· Should have good written communication, research, and team-building skills.

Important Notes -

We are only looking for candidates who are currently managing Demand Generation for In-house products or Services. We need someone with only B2B experience and someone who has generated demand in international locations (Mainly the US).