Digital Marketing Manager - Communications & Branding

As a Communication and Brand Marketing Manager at Lemon Yellow, you will play a crucial role in developing and executing marketing strategies that enhance brand visibility and engagement. Your expertise in content creation, branding, and channel marketing will be pivotal in driving successful campaigns that resonate with our target audience. Your responsibilities will include: - Developing and maintaining the company's brand voice and ensuring consistency in messaging across all platforms. - Managing media relations and acting as the spokesperson for the brand to drive positive media coverage. - Defining and evolving the brand's positioning in the market to strengthen brand perception and recognition. - Leading content creation for various communication channels to enhance brand storytelling and visibility. - Creating and managing targeted marketing campaigns across digital and offline channels to drive awareness, engagement, and conversion. - Designing and executing strategic email campaigns for lead nurturing and promotional activities. - Developing social media strategies to expand the company's digital footprint and oversee content creation and audience engagement. - Representing the brand at industry events and coordinating participation in public-speaking opportunities and sponsorships. - Overseeing the creation of high-quality marketing materials that align with the brand guidelines. To be successful in this role, you should have: - A Bachelor's degree in Marketing, Business, Communications, Content, or related field. - 5+ years of experience in content creation, branding, PR, and channel marketing roles. - Strong writing skills for long-form content and copy. - A proven track record of developing and executing successful digital marketing strategies. - Excellent communication and interpersonal skills. - Experience in managing a team and collaborating across departments. - Ability to analyze data and metrics to measure campaign success and inform decision-making. - Proficiency in marketing software and tools such as Google Analytics, SEMrush, and Mailchimp. At Lemon Yellow, you will have the opportunity to work on a diverse portfolio of products and services, interact directly with clients, and learn from experienced professionals. Our culture promotes fun, fulfillment, and personal well-being, ensuring that you have the support and resources to thrive in your role. If you are passionate about creating designs that enhance user experiences and want to be part of a dynamic team at Lemon Yellow LLP, based in Thane, Maharashtra, we welcome you to join us in designing digital happiness.,