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Blink Digital
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Digital Marketing - Manager

Digital Marketing - Manager

Blink Digital

5 - 7 years

6 - 10 Lacs

Gurugram

Posted:1 day ago| Platform:

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Skills Required

Social media marketing Digital media Interpersonal skills Social media digital campaigns Trade marketing FMCG SEO Digital marketing Monitoring

Work Mode

Work from Office

Job Type

Full Time

Job Description

Digital Marketing - Manager

Location: Gurgaon (Client Side)

Employment Type - Full-time (Hybrid Role)

We re looking for a strategic, digital-first marketing professional to drive consumer connections for brands across social, media, CRM, influencers, and more.The ideal candidate blends creative thinking with data-driven execution building omni-channel campaigns, driving organic growth across owned platforms, and activating first-party consumer strategies.

You ll collaborate with brand, commercial, and creative teams to craft impactful, insight-led digital experiences while identifying new innovations, optimizing performance through KPIs, and keeping the brand at the forefront of digital trends.

On any given day you might:

Closely work with the central brand marketing teams and commercial team to ideate & build digital campaigns across all consumer touchpoints.
Translate business needs into digital marketing objectives & identify key interventions to achieve the same.
Build omni-channel digital campaigns by identifying digital touchpoints & innovations beyond scaled platforms like Meta, YT to drive consumer engagement & talkability.
Responsible for building, maintaining & driving users on owned channels - website, social media etc, organically.
Responsible for driving Share of Search via social websites by identifying the right content formats, user engagement tools based on consumer behavior and continuously optimizing the same to increase traction on the platforms.
Build a first-party strategy for the brand to acquire & activate consumers across different touchpoints.
Build consumer-centricity brand communities and drive 24x7 engagement.
Identify, test and leverage pertinent external innovations around content creation and distribution.
Excellent knowledge of Facebook, Instagram, YouTube, LinkedIn, Twitter, SEO, CRM and WhatsApp for end-to-end brand campaigns.
Planning, management and reporting on media campaigns with in-house team/ external agency.
Oversee creative agency/ in-house agency s creative strategy, briefing and output for digital activations.
Lead the company s social listening and monitoring function to derive business learnings and opportunities.
Analyze campaigns and translate subjective or qualitative data into insight/recommendations and plans for digital campaigns.

Establish and monitor effective benchmarks (best practices) and M&E for measuring the impact of digital campaigns.
Coordinate with other cross-functional teams to establish processes and best practices for digital marketing and on-ground digital activations.
Identify new avenues to activate brands on digital across paid, owned and earned channels.
Stay abreast of new tools, trends, and best practices in digital marketing.
Enhance brand engagement within the digital space the brand; design, build and maintain brand s social media & owned assets (Website, WhatsApp) etc.
Spearhead digital initiatives to drive marketing objectives:
Plan and execute all digital marketing initiatives, email, social media, SEO, CRM.
Partner with brands to identify digital touchpoints based on brand s TG & lead the conversation with partners to innovate, ideate digital-first campaigns based on brand objectives.
Lead social listening analysis for the brand MoM & identify factors influencing the same & adapt the learnings to upcoming campaigns.
Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs) & identify key learnings/insights on the same.
Partner with agencies to drive SEO & content on website:
Identify the consumer trends & lead the short-term & long-term SEO strategy.
Continuously optimize the content, identify right consumer experiences/tools based on brand s passion point.
Work on 1PD, CRM strategy for the brands to acquire & activate data across touchpoints.
Identify trends and insights and optimize spend and performance based on the insights.

The Ideal Person

Bachelor of Management Studies / MBA or equivalent.
5-7 years of experience in a reputed agency or brand, with at least 3 years dedicated to digital and social media marketing.
Experience in the FMCG industry, with proven success managing on-ground digital operations.
Prior work on well-known brands in digital media/advertising agencies or client-side.
Strong analytical skills with the ability to derive insights and actionable recommendations.
Excellent interpersonal skills and the ability to collaborate across internal and external stakeholders.
Self-motivated with the ability to work independently.
Proficiency in paid and owned digital media.
Experience in community management for trade marketing partners.
Proven track record in media buying, increasing digital reach, and executing impactful social media campaigns.

You Bring

Bachelor of Management Studies/ MBA or equivalent.
At least 5 - 7+ years of relevant experience

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Digital Marketing - Manager