Digital Marketing Manager

JD For Digital Marketing Manager

Industry: Construction / Real Estate
Experience: 2 to 3 Years (Mandatory in Construction or Real Estate Industry)
Location: Chennai
Employment Type: Full-Time

Job Summary:

We are seeking a highly motivated and experienced Digital Marketing Manager with 2 to 3 years of proven experience specifically in the Construction or Real Estate industry. The ideal candidate will be responsible for developing, implementing, and managing marketing campaigns that promote our company and its projects. They should be well-versed in digital marketing tools and strategies and capable of driving strong ROI through paid and organic channels.

Key Responsibilities:

• Plan and execute all digital marketing campaigns, including Google Ads, Meta (Facebook & Instagram), SEO, and email marketing.
• Manage paid advertising campaigns across Meta platforms and Google Ads with a focus on lead generation and conversion.
• Monitor and optimize marketing campaigns for maximum ROI.
• Perform on going keyword research and SEO optimization for company websites and landing pages.
• Create, analyze, and report on campaign performance metrics using analytics tools (Google Analytics, Meta Insights, etc.).
• Collaborate with content creators and designers to ensure consistent brand messaging.
• Stay updated with the latest digital marketing trends, algorithm changes, and best practices.
• Coordinate with the sales and project teams to align digital strategies with business goals.

Key Skills Required:

• Meta Advertising (Facebook & Instagram Ad Campaigns)
• Campaign Management
• Google Ads / Ad Words
• SEO (Search Engine Optimization)
• Strong understanding of lead generation and customer acquisition funnel
• Familiarity with tools like Google Analytics, Meta Business Suite, SEM rush, etc.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• 2 to 3 years of hands-on digital marketing experience in Construction or Real Estate industry (Mandatory).
• Strong communication, analytical, and project management skills.

Job Type: Full-time

Pay: ₹30,000.00 - ₹40,000.00 per month

Benefits:

• Provident Fund

Work Location: In person