Digital Marketing Manager

0 years

2 - 4 Lacs

Posted:1 month ago| Platform: GlassDoor logo

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Work Mode

On-site

Job Type

Full Time

Job Description

  • Key Responsibilities
  • Digital Marketing Strategy: Develop and implement comprehensive digital strategies using SEO, social media, PPC (pay-per-click), and email marketing to attract and engage potential car buyers.
  • Content Creation & Management: Oversee the creation of engaging website content, blog posts, and social media updates to attract visitors and promote vehicles.
  • SEO & SEM: Conduct keyword research, optimize web content for search engines, and manage paid search campaigns to improve online visibility and website ranking.
  • Social Media Management: Manage and maintain the dealership's social media presence, creating platform-specific strategies, monitoring engagement, and ensuring brand consistency.
  • Website & User Experience (UX) Optimization: Work with designers and developers to improve the website's user experience, driving more traffic, time on site, and conversions.
  • Analytics & Reporting: Track and analyze key performance indicators (KPIs) using tools like Google Analytics, evaluating campaign effectiveness, and generating reports for marketing ROI.
  • Lead Generation: Design and implement strategies, including landing pages and lead forms, to capture and nurture potential customer leads for the sales team.
  • Collaboration: Coordinate with sales, product, and content teams to align digital marketing efforts with overall business goals, new car launches, and promotions.
  • Market Research: Stay informed about automotive industry trends, consumer behavior, and competitor activities to identify new digital marketing opportunities.

Job Types: Full-time, Permanent, Fresher

Pay: ₹20,000.00 - ₹35,000.00 per month

Benefits:

  • Cell phone reimbursement

Language:

  • English (Preferred)

Work Location: In person

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