Digital Marketing Manager

1. Strategy & Planning

• Develop and execute digital marketing strategies for each firm aligned with their unique goals.
• Create quarterly and annual marketing plans with clear KPIs (brand awareness, lead generation, conversions).
• Ensure brand consistency across all digital platforms and firms.

2. Content & Campaign Management

• Plan and oversee campaigns across platforms (Instagram, Facebook, YouTube, Google, LinkedIn).
• Coordinate with the creative team for high-quality content (reels, ads, carousels, blogs, case studies).
• Monitor and improve SEO and keyword rankings.
• Collaborate with video editors, graphic designers, and copywriters to publish targeted content.

3. Social Media & Community Building

• Manage and grow social media handles of all firms with tailored strategies.
• Schedule regular posts and interact with followers to build engagement.
• Use tools like Meta Business Suite, Buffer, or Hootsuite to manage campaigns efficiently.

4. Performance Analysis & Optimization

• Track performance of campaigns via Google Analytics, Meta Ads Manager, YouTube Studio, etc.
• Analyze ROI on paid ads and organic efforts.
• Provide weekly and monthly reports with actionable insights.

5. Lead Generation & CRM

• Develop and manage digital funnels (landing pages, forms, WhatsApp integration).
• Improve conversion rates via remarketing, retargeting, and email automation.
• Coordinate with the client relations team to follow up with leads and measure closing ratios.

6. Collaboration & Management

• Supervise and guide junior digital team members (graphic designer, video editor, interns).
• Liaise with external vendors (ads agencies, influencers, bloggers, SEO consultants) if needed.
• Work with the sales and branding teams to align digital efforts with real-world campaigns.

7. Technology & Trends

• Stay updated on digital marketing tools, AI integrations (NextGeAi), and emerging trends.
• Suggest and implement new platforms, tools, or strategies to keep Arc Space Group ahead of the curve.

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits:

• Cell phone reimbursement
• Internet reimbursement

Schedule:

• Day shift

Supplemental Pay:

• Commission pay
• Performance bonus

Application Question(s):

• Are you willing to work in arc space minimum 1 year?

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 3 years (Required)
• Graphic design: 1 year (Required)
• Video editing: 1 year (Required)
• Web design: 1 year (Required)
• Market analysis: 1 year (Required)

Language:

• English (Required)
• Malayalam (Required)

Willingness to travel:

• 50% (Required)

Work Location: In person