Jobs

Interviews
Job Alerts
Tools

Upskill and Grow with AI

Mock Interview Practice interviews in realistic simulations

Coding Practice Improve your coding skills with challenges

Certification Earn certifications to validate your skills

AI Learning Get trained with AI expert sessions

Career Path AI insights for smarter career decisions

AI Job Match Score AI-Powered Job Match Against Your Resume and Optimize Your Resume

Career Tools and Resources

Resume Builder Build Professional Resume with Ease

ATS Friendliness Check Check Resume Friendliness for Applicant Tracking Systems

Auto Apply Apply to hundreds of jobs on any platform effortlessly

Co-Pilot (Chrome Extension) Your AI Assistant for Seamless Browsing Efficiency

Interview Questions Streamline interviews with ready-to-use questions

Salaries Discover market-driven salary insights across skillsets and geographies

Companies Explore leading companies actively hiring talent
For Employers

Jobs

Interviews

Home
>
Jobs in kolkata
>
2coms
>
Digital Marketing Manager

Digital Marketing Manager

2coms

1 - 6 years

4 Lacs

kolkata

Posted:21 hours ago| Platform:

Apply

Skills Required

digital marketing youtube analytical marketing strategies digital campaigns blogs real estate facebook branding instagram linkedin roi sales google ads marketing automation marketing campaigns team leadership lead generation seo brand communication skills

Work Mode

Work from Office

Job Type

Full Time

Job Description

SUMMARY

Job Title: Digital Marketing Head

Location: Kolkata

Department: Marketing & Communications
Industry: Real Estate (Premium Residential & Luxury Housing)

Reports To: Head Marketing / Director Sales & Marketing

Role Overview

The Digital Marketing Head will be responsible for devising and implementing Orbit Group’s digital marketing strategies to elevate brand visibility, generate high-quality leads, and facilitate sales conversion. This role requires a profound understanding of real estate marketing, performance analytics, and adept team/vendor management to establish Orbit Group as a premier real estate brand in Kolkata.

Key Responsibilities

Campaign Planning & Execution: Design and execute integrated digital campaigns across various platforms such as Google Ads, Facebook, Instagram, LinkedIn, YouTube, WhatsApp, and real estate portals.
Performance Analysis & Reporting: Monitor and analyze KPIs including lead generation, CPL, CTR, engagement rates, and ROI. Provide actionable insights and monthly performance dashboards to the leadership.
SEO & Content Strategy: Oversee SEO for Orbit’s website and project microsites. Drive content campaigns (blogs, creatives, videos, newsletters) to enhance organic reach and customer engagement.
Marketing Automation & CRM Integration: Ensure seamless integration of campaigns with CRM platforms. Implement marketing automation to nurture leads and optimize the customer journey.
Customer Engagement & Branding: Monitor customer engagement metrics across email, WhatsApp, SMS, DMD, and RCS campaigns. Strengthen Orbit Group’s digital brand presence through consistent messaging and storytelling.
Team Collaboration & Vendor Management: Lead and mentor the digital marketing team. Coordinate with creative agencies, digital partners, and technology vendors to ensure timely delivery and innovation.

Skills & Competencies

Profound knowledge of digital marketing tools (Google Ads, Meta Ads, Analytics, SEO tools, CRM systems).
In-depth understanding of the real estate customer journey and digital lead funnel.
Proven ability to drive ROI-driven campaigns in a competitive market.
Excellent analytical, communication, and team leadership skills.
Ability to manage multiple stakeholders and external vendors effectively.

Requirements

Requirements:

Educational & Experience Requirements
- MBA/PGDM in Marketing (Digital Marketing specialization preferred).
- 5 7 years of experience in digital marketing within the real estate industry.
- Demonstrated success in driving high-quality lead generation campaigns for premium/luxury real estate projects

More Jobs at 2coms

Delivery Executive - Siliguri

Siliguri

Experience: Not specified

INR 1 - 2 Lacs

Onboarding Executive (Beckbagan - Kolkata)_Hybrid

Kolkata

Experience: Not specified

INR 0 - 2 Lacs

Delivery Executive - Kolkata

Kolkata

Experience: Not specified

INR 1 - 2 Lacs

Delivery Executive - Durgapur

Durgapur

Experience: Not specified

INR 1 - 2 Lacs

Exciting Job Opportunities For Nurses To start their Career in Germany

Hyderabad

1 - 6 yrs

INR 20 - 35 Lacs

Mock Interview

Practice Video Interview with JobPe AI

Start Digital Marketing Interview

Start Your Job Search Today

Browse through a variety of job opportunities tailored to your skills and preferences. Filter by location, experience, salary, and more to find your perfect fit.

Job Application AI Bot

Apply to 20+ Portals in one click

Download Now

Download the Mobile App

Instantly access job listings, apply easily, and track applications.

Enhance Your Skills

Practice coding challenges to boost your skills

Start Practicing Now

2coms

Recruitment & Consulting

Bangalore

Login to

Please Verify Your Phone or Email

Confirm Action

Search

Profile

Upskill and Grow with AI

Digital Marketing Manager