Digital Marketing Lead

Job Description

Responsibilities Develop and execute digital marketing strategies across multiple channels (SEO, SEM, PPC, social media, etc.). Manage content marketing initiatives, including blogs, videos, and whitepapers. Analyze performance metrics and optimize campaigns for lead generation and brand visibility. Oversee marketing budgets and ensure effective use of resources. Lead a team of marketing professionals and coordinate cross-functional initiatives. Monitor trends in digital marketing and implement best practices. Qualifications Develop and execute digital marketing strategies across multiple channels (SEO, SEM, PPC, social media, etc.). Manage content marketing initiatives, including blogs, videos, and whitepapers. Analyze performance metrics and optimize campaigns for lead generation and brand visibility. Oversee marketing budgets and ensure effective use of resources. Lead a team of marketing professionals and coordinate cross-functional initiatives. Monitor trends in digital marketing and implement best practices. Skills Expertise in digital marketing tools (Google Analytics, SEMrush, HubSpot, etc.). Strong analytical skills and data-driven decision-making abilities. Excellent communication and leadership skills. Creative thinking and problem-solving mindset. Knowledge of the US staffing industry is a plus.