Digital Marketing & Lead Generation Executive

We are seeking a creative and performance-driven Digital Marketing & Lead Generation Executive to manage and grow our digital products and upcoming e-commerce ventures.

The ideal candidate will plan and execute online marketing campaigns, generate quality business leads, and create engaging visual and video content for multiple digital platforms.
He or she will also take ownership of the initial lead follow-up process, ensuring prospects are properly qualified before handing them to the sales team.

Key Responsibilities

Lead Generation & Campaign Execution

• Develop and run paid and organic marketing campaigns on Google, Meta (Facebook/Instagram), and LinkedIn.
• Create and manage lead funnels to drive high-quality inquiries and conversions.
• Handle initial communication with leads (email, WhatsApp, or calls) to qualify interest.
• Monitor campaign performance, optimize budgets, and report results weekly.

Search Engine Optimization (SEO)

• Conduct keyword research and competitor analysis to identify ranking opportunities.
• Implement on-page and off-page SEO strategies to increase visibility and domain authority.
• Manage Google Business Profile listings and local SEO improvements.
• Track key performance indicators such as traffic, rankings, and conversions.

Social Media & Content Marketing

• Plan and execute content calendars across social media platforms (LinkedIn, Instagram, Facebook, YouTube, etc.).
• Design creative posts, reels, and stories that align with brand goals and audience interests.
• Engage with followers, respond to messages/comments, and maintain consistent brand presence.

Video Production & Editing

• Conceptualize, script, shoot, and edit short-form videos, product explainers, and promotional clips.
• Adapt content for different platforms (YouTube Shorts, Instagram Reels, etc.).
• Use tools such as CapCut, Canva, or Adobe Premiere to deliver high-quality video content.
• Keep up with content trends and ensure timely posting for maximum reach.

Offline & Event Support

• Assist in promotional events, product demos, or exhibitions when required.
• Coordinate basic marketing

Job Type: Full-time

Pay: ₹10,000.00 - ₹20,000.00 per month

Work Location: In person