Digital Marketing

Job description:

Title - Digital marketing

Game Marketing & Promotion

• *Plan and execute digital campaigns for game launches, updates, and
• seasonal events.
• *Develop and manage App Store Optimization (ASO) strategies for Google
• Play, App Store, Samsung Galaxy Store, and other third-party stores.
• *Coordinate pre-registration campaigns, paid user acquisition (UA), and
• organic growth strategies.

Social Media & Community Management

• *Manage and grow official channels (Facebook, Instagram, X/Twitter,
• YouTube, Discord, etc.) with engaging daily/weekly content.
• *Create and schedule promotional posts, teaser videos, and
• announcements.
• *Engage with player communities and respond to feedback professionally.

Creative & Content Coordination

• *Collaborate with the design and video teams to create ads, trailers,
• posters, short videos, and in-game promotional materials.
• *Write compelling ad copies, social captions, and push notification
• content aligned with brand tone.
• *Track trends in gaming and pop culture to produce viral, relevant
• content.

Analytics & Performance Tracking

• *Monitor campaign performance using Google Ads, Meta Ads, Firebase
• Analytics, Play Console, and App Store Connect.
• *Prepare weekly and monthly marketing performance reports with
• actionable insights.

Influencer & Cross-Promotion

• *Identify and collaborate with gaming influencers, YouTubers, and
• community leaders.
• *Manage influencer campaigns and partnerships for visibility and brand
• awareness.

Required Skills & Qualifications

• *Bachelor’s degree in Marketing, Communications, or related field.
• *0-2+ years of experience in digital marketing for mobile apps or gaming
• industry. (Freshers can also apply)
• *Strong understanding of Google Play Console, ASO, mobile ad networks
• (Google Ads, Meta, Unity Ads, etc.)
• *Experience with social media marketing, YouTube content strategy, and
• basic video editing tools.
• *Analytical mindset with the ability to interpret campaign data and make
• data-driven decisions.
• *Creative thinker with passion for games and storytelling.
• *Excellent English communication and writing skills.

Preferred Qualifications

• *Fresher or Experience in gaming communities, app analytics tools
• (Firebase) or paid campaigns.
• *Knowledge of basic AI prompt tools (Gemini, Midjourney, ChatGpt) for
• creative coordination.

Contact No: 7550239181

Job Type: Permanent

Pay: ₹20,000.00 - ₹25,000.00 per month

Benefits:

• Provident Fund

Work Location: In person