Digital Marketing Head

Role Overview: As a Digital Marketing Manager, you will play a crucial role in developing, implementing, and managing effective digital marketing campaigns to enhance brand awareness, drive lead generation, and boost online sales. Your responsibilities will include creating and managing digital advertising campaigns across various platforms, analyzing ad performance, and collaborating with internal teams to align paid advertising efforts with overall marketing goals. Key Responsibilities: - Develop, implement, and manage digital advertising campaigns on platforms like Facebook, Google, and Instagram. - Monitor and analyze ad performance to maximize ROI and make necessary strategy adjustments. - Generate creative concepts and ideas for paid advertising campaigns and collaborate with the internal team for ad creatives. - Conduct market research to identify trends and insights for optimizing ad strategies. - Build audience personas and experiment with different audience segments to determine the most effective strategies. - Create and maintain an ad calendar to ensure timely campaign execution. - Prepare detailed reports on campaign performance with actionable recommendations for improvement. - Stay updated with the latest digital marketing trends and best practices. Qualifications Required: - Excellent proficiency in English with strong verbal and written communication skills. - Strong organizational skills and attention to detail to effectively manage multiple tasks in a fast-paced environment. - Prior experience in digital marketing and advertising campaigns, especially in the beauty and grooming industry. - Familiarity with Facebook Ads, Google Ads, and Instagram Ads. - Analytical skills to assess campaign performance and optimize strategies for higher ROI.,