Digital Marketing Funnel Specialist

Digital Marketing Funnel Specialist

You will be responsible for managing the entire funnel lifecycle—from strategy and design to implementation, testing, and optimization—across a range of digital products and offers, especially in the affiliate and direct-to-consumer (DTC) space.

Key Responsibilities:

• Design, build, and optimize end-to-end sales funnels

  using ClickFunnels 2.0 for digital and affiliate products.
• Strategically architect high-converting landing pages, opt-in pages, sales pages, order forms, upsell/downsell sequences, thank-you pages, and membership areas using ClickFunnels.
• Customize funnel flows to match the customer journey for various offers, using segmentation logic and conditional paths.
• Ensure all funnel assets are mobile-optimized and meet performance standards for load time and responsiveness.

• Manage product setup and sales integration on ClickBank

  , including order forms, upsells, affiliate resources, and compliance requirements.
• Set up digital products, subscription offers, and upsell flows within ClickBank’s platform, ensuring full integration with ClickFunnels.

• Utilize Vidalytics

  to embed and configure Vidalytics video players on landing and sales pages, including autoplay, timed call-to-actions, overlays, and smart video logic, mobile vs. desktop adjustments.
• Collaborate with the stakeholders to ensure all funnel components are aligned and high converting.

• Analyze funnel metrics

  , identify drop-off points, and implement data-driven improvements.
• Monitor and optimize customer journey touchpoints (email sequences, retargeting, exit pops, etc.).

• Stay updated with platform changes, affiliate marketing trends

  , and performance optimization tactics.