Digital Marketing Expert

About the Role

We are seeking a Digital Marketing Specialist with deep expertise in Meta (Facebook & Instagram) advertising to drive qualified leads, brand awareness, and engagement for our IT products and services. The ideal candidate will be experienced in generating leads for B2B and B2C tech audiences, optimizing ad performance, and aligning campaigns with the company’s growth objectives.

Key Responsibilities

• Plan, execute, and manage Meta Ads campaigns focused on lead generation, brand visibility, and product adoption for IT solutions.
• Develop targeting strategies for niche audiences such as IT decision-makers, CTOs, CIOs, developers, and tech professionals.
• Conduct keyword and competitor research to inform campaign and creative strategies.
• Optimize campaigns for CTR, CPL, ROAS, and conversion rates, ensuring maximum ROI.
• Collaborate with the content and design teams to create engaging ad copies, graphics, and videos that communicate complex IT solutions effectively.
• Implement and manage Meta Pixel and Conversion API tracking to measure user behavior and campaign effectiveness.
• Prepare detailed performance reports, analyze KPIs, and provide strategic insights for ongoing campaign improvement.
• Stay updated on the latest Meta Ads trends, policies, and algorithm changes, especially as they relate to the tech and software space.
• Work closely with the sales and product teams to align digital campaigns with business goals and customer personas.

Requirements

• Bachelor’s degree in Marketing, IT, Business, or a related field.
• 2–5 years of hands-on experience managing Meta Ads campaigns in the IT or tech industry.
• Proven success in generating qualified B2B or SaaS leads through Meta platforms.
• Strong understanding of digital marketing funnels, retargeting strategies, and lead nurturing workflows.
• Experience with Meta Business Suite, Google Analytics, CRM tools (like HubSpot or Zoho), and marketing automation platforms.
• Data-driven mindset with strong analytical and reporting skills.
• Creative and strategic thinker with excellent attention to detail.
• Meta Blueprint Certification or equivalent certification (preferred).

Preferred Skills

• Knowledge of Google Ads, LinkedIn Ads, or programmatic advertising.
• Experience marketing SaaS, cloud computing, cybersecurity, or enterprise IT solutions.
• Familiarity with marketing automation and lead scoring.
• Excellent communication skills and a passion for technology-driven marketing

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: In person