Formulate strategies to build a lasting digital connection with consumers.
Generate new business leads and close sales deals.
Monitor the ongoing company presence on social media platforms such as Twitter, Facebook, and LinkedIn.
Optimize online adverts through Google Adwords, Facebook, etc., to increase company and brand awareness.
Actively participate in SEO efforts, including keyword and image optimization.
Prepare online newsletters, promotional emails, and coordinate their distribution across various channels.
Generate creative ideas for content marketing and regularly update the website.
Measure performance of digital marketing efforts using various Web analytics tools like Google Analytics etc.
Acquire insights into online marketing trends and maintain up-to-date strategies.
Cultivate and maintain partnerships with media agencies and vendors.
Prepare comprehensive reports on sales activity and progress.

Requirements and skills:

Proven experience as a Digital Marketing Executive or similar role.
Possess an excellent understanding of digital marketing concepts and best practices.
Hands-on experience with B2C social media, email campaigns, SEO/SEM.
Familiarity with ad serving tools (e.g., DART, Atlas) is preferred.
Proficient in web analytics tools
Possess an analytical mind-set and critical thinking skills.
Excellent communication and interpersonal skills.
Experience and proficiency in creative content writing.
Age group: 23-28
Excellent communication and interpersonal skills, strong negotiation skills, ability to work independently and as part of a team, good organizational and time management

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