Digital Marketing Executive -Web 3

About the Role:

We are looking for a results-driven and creative Web3 Marketing/Growth Hacking with a strong understanding of the Web3 ecosystem. The ideal candidate should have a proven track record of executing digital campaigns for blockchain, DeFi, NFT, or crypto-related projects. You will play a key role in driving online visibility, community growth, and lead generation for our decentralized platforms.

Key Responsibilities:

• Plan and execute growth campaigns across Twitter, Telegram, Instagram, Discord, Reddit, YouTube, and LinkedIn.
• Manage and grow Web3 community platforms through engaging content, campaigns, and regular updates.
• Work closely with the design/content team to create social media creatives, blog posts, reels, and more.
• Track and analyse campaign performance using tools like Google Analytics, Twitter Analytics, Meta Business Suite, etc., and prepare weekly/monthly reports.
• Drive organic and paid growth through influencer collaborations, PR outreach, and platform-specific strategies (Crypto Twitter, Telegram shilling, etc.).
• Execute SEO, SEM, and email marketing initiatives aligned with token launches, product updates, or events.
• Coordinate with Web3 KOLs and content creators for promotions and partnerships.

Must-Have Skills & Tools Knowledge:

• Strong understanding of blockchain, cryptocurrency, NFTs, DeFi, Metaverse, and related terminologies.
• Proficient with Twitter/X, Telegram, Discord, Medium, Reddit, and community growth strategies in Web3.
• Familiarity with tools like:
• Google Analytics / GA4
• Meta Ads Manager
• Google Ads / SEM
• Canva / Adobe Suite (basic design support)
• Kitchen / Lark / Mirror (for scheduling)
• Notion / Trello / Asana (for task management)
• ChatGPT / AI tools for content ideation and prompts
• Basic knowledge of SEO, email marketing (Mailchimp or Sendinblue), and influencer outreach tools is a plus.

Requirements:

• Bachelor’s degree in any technical field
• Minimum 2 years of experience in growth/web3 marketing.
• At least 1 year of hands-on experience with Web3/crypto marketing.
• Excellent communication skills, both written and verbal.
• Strong analytical mindset with attention to detail.

Preferred Qualities:

• Self-motivated and proactive
• Up-to-date with current Web3 trends, platforms, and campaigns
• Team player who thrives in a fast-paced environment
• Creative thinking with strong execution skills

Job Type: Full-time

Pay: ₹400,000.00 - ₹600,000.00 per year

Work Location: In person