Digital Marketing Executive

1 - 4 years

2 - 5 Lacs

Posted:11 hours ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Drives the digital marketing strategy and revenue maximization efforts for

the brands. Responsible for planning and implementation of digital marketing campaigns across various platforms resulting in lead generation and conversion to sales.

Role & responsibilities

  • Responsible for the overall brand building, brand campaign across digital mediums.
  • Assist in formulating the digital marketing calendar for the year in terms of the performance marketing, Social Media marketing, branding, Digital PR and event coverage.
  • Collaboration & Partnership with digital agencies for lead generation
  • Conduct periodic bench-marking with competition to identify and adopt industry best practices and innovative processes.
  • Website management, Chat management and E-mail marketing.
  • Generating analytic basic & advanced reports as per the requirements like generating detailed statistics about the visits, average time, bounce rate etc. to a website using Google analytics & other tools
  • Managing brand social media channels along with the agency to ensure consistent communication as per guidelines and brand objectives.

Preferred candidate profile

A Digital marketing Executive needs a blend of technical, analytical and creative skills, along with strong communication and interpersonal abilities.

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