Digital Marketing Executive

3 - 5 years

0 Lacs

Posted:1 month ago| Platform: Linkedin logo

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Job Type

Full Time

Job Description

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About the Role:

We are looking for a results-driven Digital Marketing Analyst with 3 to 5 years of hands-on experience in executing and analyzing digital campaigns. The ideal candidate should have a strong grasp of SEO, paid campaigns (CPC), and social media marketing. A flair for creativity and familiarity with image editing tools is a plus.

Key Responsibilities:

  • Plan, execute, and optimize digital marketing strategies across SEO, paid ads (Google Ads, Meta Ads), and social media platforms.
  • Monitor and analyze campaign performance using analytics tools; provide actionable insights and data-driven recommendations.
  • Perform keyword research, on-page and off-page SEO, and ensure search engine ranking improvements.
  • Manage paid advertising campaigns – set up, track, and optimize CPC campaigns across Google and social channels.
  • Develop and schedule engaging content for various platforms (Facebook, LinkedIn, Instagram, etc.).
  • Track KPIs such as CTR, CPC, conversions, and report regularly on performance metrics.
  • Stay up to date with digital marketing trends, tools, and best practices.

Requirements:

  • 3 to 5 years of relevant experience in digital marketing.
  • Solid understanding of SEO, Google Ads, and social media ad platforms.
  • Experience with analytics and reporting tools such as Google Analytics, Google Search Console, and Meta Business Suite.
  • Strong analytical skills with the ability to derive insights from data.
  • Excellent written and verbal communication skills.
  • Familiarity with image editing tools (e.g. Canva, Photoshop, Illustrator) is a strong plus.
  • Ability to manage multiple campaigns and deadlines in a fast-paced environment.

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