Digital Marketing Executive

Job Summary:

Digital Marketing Executive

Key Responsibilities:

• Plan, implement, and manage digital marketing campaigns across platforms (Google Ads, Meta Ads, LinkedIn, etc.)
  
• Manage companys or clients presence on social media (Instagram, Facebook, LinkedIn, X, etc.)
  
• Optimize website content and landing pages for SEO (on-page and off-page).
  
• Conduct keyword research and monitor website performance using tools like Google Analytics and Google Search Console.
  
• Manage and segment email marketing campaigns using platforms like Mailchimp, HubSpot, etc.
  
• Create, analyze, and report on campaign performance, providing actionable insights.
  
• Coordinate with content creators and designers to develop engaging digital content (blogs, creatives, videos, etc.)
  
• Stay up to date with the latest trends and best practices in digital marketing.
  
• Manage digital advertising budgets and ensure cost-effective delivery of campaigns.

Required Skills :

• Bachelors degree in Marketing, Business, Communications, or a related field.
  
• 13 years of experience in digital marketing or a similar role (for entry/mid-level).
  
• Hands-on experience with digital tools and platforms:
  
• Google Ads, Facebook/Meta Ads Manager, Google Analytics, Google Tag Manager
  
• SEO tools like SEMrush, Ahrefs, Moz, or Ubersuggest
  
• Email marketing tools like Mailchimp, Constant Contact, or HubSpot
  
• Strong understanding of SEO, PPC, social media marketing, and content strategy.
  
• Excellent written and verbal communication skills.
  
• Analytical mindset and strong attention to detail.
  
• Ability to manage multiple campaigns/projects simultaneously.