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TGH Software Solutions
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Digital Marketing Executive

Digital Marketing Executive

TGH Software Solutions

2 - 4 years

|

3 - 6 Lacs

Posted:5 days ago| Platform:

Apply

Skills Required

off page seo canva wordpress seo onpage website analysis digital marketing on-page optimization

Work Mode

Remote

Job Type

Full Time

Job Description

About the Role:

Key Responsibilities

Execute digital marketing campaigns aligned to lead generation goals.
Manage SEO end-to-end (technical, on-page, keyword research, audits).
Maintain and optimize the WordPress website (blogs, landing pages, service pages).
Create high-quality
technical content
: blogs, whitepapers, case studies, LinkedIn articles.
Design creatives, visuals, and marketing assets using
Canva
.
Build content calendars and manage social media (especially LinkedIn).
Create landing pages and run A/B tests to boost conversions.
Manage email marketing, outreach, and automation workflows.
Track KPIs and report performance (traffic, leads, conversions, ROI).
Support webinars, events, and partner co-marketing campaigns.

Required Skills & Experience

2+ years in
B2B SaaS / IT services digital marketing
.
Strong knowledge of SEO, inbound marketing, and WordPress.
Excellent
technical content writing
skills.
Proficiency in
Canva
for creatives and marketing assets.
Experience with marketing automation tools (HubSpot/Zoho/Mailchimp).
Understanding of LinkedIn marketing (organic + paid).
Basic Google Ads knowledge (good to have).

Key KPIs

Inbound lead generation
Organic traffic growth
MQL SQL conversion improvement

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