Digital Marketing Executive

Role & responsibilities

Website & CMS Management

• Manage, update, and optimize website content using

  WordPress

  and other CMS tools.
• Ensure site speed, performance, mobile responsiveness, and adherence to

  technical SEO best practices

  .
• Work with development and design teams to implement site enhancements and troubleshoot issues.
  

Content Development & Optimization

• Create, proofread, and publish high-quality content for websites, blogs, landing pages, social channels, and email campaigns.
  
• Optimize content for SEO, including keyword integration, internal linking, and content structure improvements.
  
• Maintain a consistent brand tone and support the execution of the content calendar.
  

Digital Campaign & Email Marketing Support

• Assist in planning, executing, and optimising digital marketing campaigns across Google Ads, Meta, LinkedIn, and other platforms.
  
• Support

  email marketing initiatives

  , including list management, segmentation, campaign setup, A/B testing, and performance tracking.
• Provide insights to improve deliverability, open rates, and click-through performance.
  

Technical SEO & Analytics

• Conduct periodic website audits to identify and fix technical SEO issues (broken links, indexing errors, sitemaps, canonical tags, etc.).
  
• Monitor rankings, keyword performance, and site health using tools like Google Search Console, Screaming Frog, or SEO platforms.
  
• Track performance metrics using Google Analytics and generate meaningful reports and insights.
  

Cross-Functional Collaboration

• Coordinate with developers, designers, content writers, and product teams to deliver cohesive marketing output.
  
• Contribute ideas and assist in executing new initiatives that support overall marketing goals.

Preferred candidate profile

• Bachelors degree in Marketing, Communications, Digital Media, or related fields.
  
• Completed relevant

  digital marketing courses or certifications

  (Google, HubSpot, Meta, etc.).
• Strong understanding of

  digital marketing fundamentals

  , SEO, technical SEO, content marketing, and social media.
• Hands-on experience with

  WordPress

  or similar CMS tools.
• Exposure to

  email marketing

  and campaign execution.
• Analytical mindset with the ability to interpret data and derive insights.
  
• Strong written and verbal communication skills.
  
• Ability to multitask and work within deadlines.