Digital Marketing Executive (Paid Media Specialist - Meta Ads)

About Inkcast Innovations Inkcast Innovations is a digital-first startup founded in 2020, empowering other startups with tailored marketing solutions. From SEO to social media, we create campaigns that drive visibility and growth. Job Description We’re looking for a sharp, data-driven Paid Media Executive (Meta Ads Specialist) to manage and scale advertising campaigns on Facebook & Instagram. The ideal candidate will be a performance marketer passionate about turning budgets into measurable results. Roles and Responsibilities Plan, execute, and optimize Meta Ads campaigns (Facebook & Instagram) for various clients Set up, monitor, and adjust ad campaigns for lead generation, conversions, and brand awareness Prepare weekly and monthly performance reports Audience research, segmentation, and retargeting strategy planning Collaborate with the creative and content teams to produce engaging ad creatives Stay updated with Meta Ads policies, trends, and updates Track, analyze, and report ROI metrics Skills Required Expertise in Meta Business Suite & Ads Manager Knowledge of campaign structuring, audience targeting, and performance tracking Strong analytical skills with a data-driven mindset Basic understanding of landing pages and lead forms Ability to manage multiple ad accounts and campaigns simultaneously Experience Required 1–2 years of experience in Paid Media / Meta Ads Good to Have Experience with Google Ads or LinkedIn Ads Certification in Meta Blueprint Salary: ₹15,000–₹20,000 Location: Indore (Onsite) Contact: grow@inkcast.co.in | 9243660234 Job Types: Full-time, Permanent, Fresher Pay: ₹15,000.00 - ₹20,000.00 per month Schedule: Day shift Experience: Meta Ads: 1 year (Required) Work Location: In person