Digital Marketing Executive

Digital Marketing

We are looking for a Digital Marketing professional who can develops and executes marketing campaigns across digital channels to promote a company's products or services, engaging with target audiences online. They leverage various online platforms like social media, websites, email, and online advertising to generate leads, drive traffic, and boost sales. Key responsibilities include creating content, managing social media, analyzing data, and optimizing campaigns for performance.

Core Responsibilities:

• Strategy & Planning:

Developing and implementing digital marketing strategies, identifying target audiences, and setting budgets for various platforms.

• Content Creation:

Creating engaging content (text, images, videos) for websites, blogs, social media, and other digital channels.

• Social Media Management:

Managing social media presence, scheduling posts, running campaigns, and engaging with followers.

• Search Engine Optimization (SEO):

Optimizing website content and structure to improve search engine rankings and organic traffic.

• Search Engine Marketing (SEM):

Managing and optimizing paid advertising campaigns on platforms like Google Ads.

• Email Marketing:

Creating and managing email marketing campaigns, newsletters, and promotional offers.

• Analytics & Reporting:

Monitoring key performance indicators (KPIs), analyzing campaign performance, and generating reports to track success.

• Collaboration:

Working with other teams (sales, design, development) to align marketing efforts and ensure brand consistency.

• Staying Updated:

Keeping up with the latest digital marketing trends, tools, and best practices.

Key Skills:

• Digital Marketing Knowledge:

  Understanding of various digital marketing channels, strategies, and tools.

• Content Creation:

  Ability to create engaging and effective content for different platforms.

• Social Media Marketing:

  Expertise in managing social media presence and running campaigns.

• SEO/SEM:

  Understanding of SEO principles and experience with paid advertising platforms.

• Data Analysis:

  Ability to analyze data, track KPIs, and optimize campaigns based on insights.

• Communication:

  Excellent written and verbal communication skills.

• Creativity:

  Ability to develop innovative and engaging marketing campaigns.

• Project Management:

  Ability to manage multiple projects and deadlines effectively.

• Collaboration:

  Ability to work effectively with cross-functional teams.