Digital Marketing Executive

Role Overview

enhancing MOTMs online visibility, generating awareness, and creating engaging content

Key Responsibilities

1. Brand Building & Awareness

• Manage and grow MOTM’s digital presence across platforms such as

  LinkedIn, Instagram, YouTube, and the company website

  .
• Develop creative marketing campaigns to increase brand recognition and reach.
  
• Ensure consistent brand messaging and visual identity across all channels.
  

2. Content Creation & Management

• Plan and create engaging social media posts, videos, and infographics that showcase MOTM’s expertise and client success stories.
  
• Write blog articles, case studies, and website content to highlight services, achievements, and thought leadership.
  
• Maintain a regular content calendar and coordinate with design teams for creatives.
  

3. Performance Marketing

• Plan and execute

  paid campaigns

  (Google Ads, LinkedIn Ads, Meta Ads) to drive visibility and leads.
• Monitor campaign performance, track ROI, and optimize based on results.
  
• Stay updated with the latest trends and tools in digital marketing.
  

4. SEO & Website Optimization

• Improve website ranking and visibility through on-page and off-page SEO activities.
  
• Conduct keyword research and optimize landing pages, blogs, and meta descriptions.
  
• Work with developers and content teams to enhance website performance and user experience.
  

5. Marketing Analytics & Reporting

• Use tools like

  Google Analytics, Search Console, and Meta Business Suite

  to track engagement and performance.
• Prepare monthly reports highlighting campaign insights and recommendations for improvement.
  
• Present data-driven insights to management for better marketing decisions.
  

Qualifications & Skills

• Bachelor’s degree in Marketing, Communication, or a related field.
  
• 2–5 years of experience in

  digital marketing or content marketing

  , preferably in B2B or industrial sectors.
• Hands-on experience with:
  
• Google Ads, SEO, and LinkedIn Ads
  
• Canva or other design tools
  
• Social media management tools
  
• Basic video editing or storytelling skills (preferred)
  
• Strong written and verbal communication skills.
  
• Analytical mindset with the ability to track and interpret marketing data.
  
• Creative thinker who can turn business concepts into compelling stories.
  

Personal Attributes

• Ownership-driven and proactive.
  
• High attention to detail and commitment to deadlines.
  
• Comfortable working independently as well as part of a team.
  
• Eager to experiment and continuously learn.
  

What MOTM Offers

• Opportunity to lead digital marketing for a rapidly growing brand in the B2B sector.
  
• Exposure to diverse industries and marketing strategies.
  
• Collaborative work culture with direct impact on brand growth.
  
• Fast career growth opportunities into strategic and leadership roles.