Social Media Specialist

About MOTM Technologies

MOTM Technologies is a fast-growing growth consulting and marketing firm working with 150+ engineering, manufacturing, and process industry clients across India and global markets. We offer end-to-end marketing, sales, consulting, and brand-building solutions powered by a team of 100+ specialists.

premium positioning

Role Overview

high-quality content (text + visual)

Key Responsibilities

Content Strategy & Creation

• Develop and execute content calendars across LinkedIn, Instagram, and YouTube (shorts).
  
• Write compelling and clear social media copy, email content, and short-form video scripts.
  
• Create business storytelling posts that highlight customer success, industry insights, and company updates.
  
• Convert internal case studies and achievements into short-form and carousel content.
  

Social Media Management

• Manage company and founder profiles on LinkedIn, including scheduling, responding to comments, and audience engagement.
  
• Use analytics tools to monitor performance and optimize future posts.
  
• Repurpose content across formats (text, carousel, reels, shorts) to maximize reach.
  

AI & Design Tools Integration

• Use

  AI-based content creation tools

  (e.g., ChatGPT, Jasper, Copy.ai, Canva AI, etc.) for ideation, content drafts, and refinement.
• Create

  graphics, carousels, thumbnails, and creatives

  using tools like

  Canva, Adobe Photoshop, Illustrator, or similar platforms

  .
• Work with designers if needed, but also

  independently execute fast turnaround designs

  when required.

Required Skills & Experience

Must-Have

• 24 years of experience in

  B2B content writing and social media management

  .
• Hands-on experience managing

  LinkedIn content

  (company & founder-level) with measurable results.
• Strong writing skills with the ability to

  translate business insights into engaging content

  .
• Good command over

  AI tools

  for content ideation and drafting.
• Ability to work with design tools like

  Canva

  ,

  Photoshop

  , or similar to create professional visuals.

Nice-to-Have

• Prior experience in marketing for

  engineering, manufacturing, or consulting companies

  .
• Exposure to planning and scripting

  short-form video content

  for Instagram or YouTube.
• Experience working with content calendars, Trello, Notion, or similar planning tools.
  

Expected Outcomes

• Create a pipeline of posts that build

  trust, credibility, and visibility

  with key target audiences.
• Deliver

  text and graphic content

  with minimal supervision and high output quality.
• Improve engagement metrics and drive relevant inbound interest from SME decision-makers.
  

Why Work With MOTM

• Work closely with the founder and leadership team.
  
• Build a strong portfolio in strategic content marketing for high-value industries.
  
• Long-term potential to grow into

  Content Lead / Brand Strategy roles

  .
• Opportunity to work on a mix of

  AI tools, B2B storytelling, and real client narratives

  .