Digital Marketing Executive

We are seeking a skilled Digital Marketing Specialist to join our Volumekart team. As a key member of our marketing department, you will be responsible for developing and implementing effective digital marketing strategies to enhance our brand awareness, drive traffic to our digital platforms, and generate qualified leads. Responsibilities: Develop and execute comprehensive digital marketing strategies to promote our products/services online. Manage and optimize digital campaigns across various channels such as PPC, SEO, SEM, email, social media, and display advertising. Monitor and analyze the performance of campaigns and implement improvements as needed. Conduct market research and stay updated on industry trends to keep strategies effective and competitive. Collaborate with internal teams (e.g., content creators, designers) to produce effective marketing materials. Utilize analytics tools to create reports and insights on campaign performance, ROI, and KPIs. Maintain our online presence, including our website and social media platforms, ensuring content is up-to-date and engaging. Stay abreast of digital marketing best practices, tools, and techniques. Requirements: Proven work experience as a Digital Marketing Specialist or similar role. Solid understanding of digital marketing strategies and tools, including SEO, SEM, PPC, email marketing, and social media. Experience with analytics tools (e.g., Google Analytics, SEMrush) to analyze campaign performance and optimize strategies. Excellent communication and interpersonal skills. Strong analytical mindset and data-driven approach to decision making. Creative thinking with the ability to generate innovative ideas. Benefits: Competitive salary commensurate with experience. Opportunities for professional growth and career advancement.