Digital Marketing Executive

Job Title: Digital Marketing Executive (Google & Meta Ads)
Location: Trichy, Tamil Nadu
Department: Digital Marketing
Reporting To: Digital Marketing Manager / Branch Head

Job Summary:

We are seeking a skilled and data-driven Digital Marketing Executive with hands-on experience in managing and optimizing Google Ads and Meta (Facebook & Instagram) campaigns. The ideal candidate will be responsible for planning, executing, monitoring, and improving paid advertising strategies to achieve measurable business growth and ROI.

Key Responsibilities:

• Plan, create, and manage Google Ads (Search, Display, Video, Shopping) and Meta Ads (Facebook & Instagram) campaigns.
• Conduct keyword research, audience targeting, and competitor analysis.
• Monitor campaign performance, analyze results, and optimize for better conversions and ROI.
• Manage budget allocation, bids, and daily ad spends efficiently.
• Develop and implement remarketing and lead generation strategies.
• Collaborate with the content and design teams to ensure ad creatives align with campaign goals.
• Track and report on KPIs such as CTR, CPC, CPA, and conversion rates.
• Stay up to date with the latest digital advertising trends, algorithm updates, and best practices.
• Ensure all campaigns comply with Google and Meta ad policies.

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Digital Media, or a related field.
• 1–3 years of hands-on experience in Google Ads and Meta Ads campaign management.
• Proficiency with Google Ads Manager, Meta Business Suite, and Google Analytics.
• Strong analytical skills and experience with data-driven decision-making.
• Excellent communication and teamwork abilities.
• Certification in Google Ads / Meta Ads is an added advantage.

Preferred Attributes:

• Experience in lead generation and e-commerce marketing.
• Creative mindset for designing and testing ad creatives.
• Ability to manage multiple campaigns simultaneously under tight deadlines.

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹30,000.00 per month

Benefits:

• Leave encashment
• Paid time off

Work Location: In person